The paper introduced what has since become known as the Spotify model - a much talked-about, and in many cases emulated, way of structuring a company. In 2012 Henrik Kniberg and Anders Ivarsson wrote Scaling Agile Spotify, a white paper that would become essential reading for anyone asking the question “what is Spotify’s organizational culture?”. And if Spotify has had a revolutionary effect on the music streaming industry, it has also made its mark on the world of organizational structure. The company now has more than 4,400 employees and annual revenue of $6.8bn. Between 20 its global subscriber number rocketed from 18 million to 124 million – an increase of 588 and put it way ahead of Apple Music and Amazon Music. If, as the French novelist Gustave Flaubert once said, one can calculate the worth of a man by his enemies, perhaps one can do the same with a company and its close competitors.īy that measure alone music-streaming service Spotify is something special in the list of real org charts.Ĭonsider that a business launched in October 2008 is now going head to head with Apple and Amazon (the world’s largest and fourth largest companies respectively) in its segment and winning.

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